Almost from its launch in 1905,
Variety has used its own, distinctive "slanguage" in headlines and stories,
words like "ankle," which refers to someone leaving (say, walking away from) a
job, or "whammo," which refers to something terrific, especially box office
performance. In part it was a device to fit long words into small headlines, but it was
also to create a clubby feel among the paper's entertainment industry readers. People in
the business understood "thrush"; those outside the business, well, they weren't
Variety's target readers anyway. Now that Variety is being made available to the whole
World Wide Web, we offer the following glossary of terms, most of which you're likely to
see while scanning this site.
A&R -- relating to the artists and repertoire department of a record company;
"Capitol sent an A&R man to catch the new act at the Troubadour."
ad-pub -- relating to the advertising and publicity department of a motion picture
studio; "Alan Smithee has been elevated to ad-pub VP at Paramount."
a.d. -- assistant director; "Alan Smithee's career began as the a.d. on
Warners' 'Gypsy.' "
affil -- television network affiliated station; "Each broadcast network has an
annual gathering of its affils."
Alphabet web -- the ABC television network; "The Alphabet web came in second
in last week's Nielsens race."
ani -- animation; "CBS has ordered a ani version of 'Men in Black' for its
ankle -- A classic (and enduring) Variety term meaning to quit or be dissmissed
from a job, without necessarily specifying which; instead, it suggests walking; "Alan
Smithee has ankled his post as production prexy at U."
anni -- anniversary; "American Movie Classics scheduled a night of Elvis
Presley pics in observance of the 20th anni of his death."
arthouse -- motion picture theater that shows foreign or non-mainstream independent
films, often considered high-brow or "art" films; " 'La Cage Aux Folles'
was one of the biggest hits ever on the arthouse circuit."
aud -- audience; "Liza Minnelli has always had a special rapport with her
Aussie -- Australian; "The Aussie government will vote next week on budget
allocations for indigenous film production." (See also: Oz)
ayem -- A Variety coinage meaning morning (a.m.); "Barbara Walters is
producing a new ayem skein for ABC."
Beantown-- Variety slanguage for Boston, Mass.; "The Cars were one of the
biggest rock bands from Beantown." (See also: (the) Hub)
Beertown -- Variety slanguage for Milwaukee, Wisconsin; "Beertown is the final
stop on the current 'Show Boat' tour."
BevHills -- Beverly Hills; "The Museum of Radio & Television held a gala
fundraiser at its BevHills branch."
b.f. -- an abbreviation for boyfriend, usually used in reviews (also g.f. --
girlfriend); "The story concerns a woman whose b.f. is on the lam."
biopic -- A Variety coinage meaning biographical film; " 'Coal Miner's
Daughter,' about Loretta Lynn, is one of the most successful biopics ever produced."
bird -- A Variety term for satellite; "The proposed channel would be carried
by an Asian bird to be launched next spring."
biz -- shorthand for business or "the business" -- show business;
"Alan Smithee started out in the biz as a grip" or "Alan Smithee was
promoted to VP of biz affairs at Par."
Blighty -- Britain; " 'Bean' is one of the biggest hits to come out of
blurb -- TV commercial; "Ridley Scott started his career directing
B.O. -- box office or box office receipts; " 'Boogie Nights' did brisk biz at
the B.O." or "The B.O. for 'Men in Black' is whammo overseas."
boff (also boffo, boffola) -- outstanding (usually refers to box office
performance); " 'My Best Friend's Wedding' has been boffo at the B.O." (See
also, socko, whammo)
bow -- (n.) opening or premiere; (v.) to debut a production; "The pic's bow
was in January"; "The Nederlander Organization will bow its revival of
'Wonderful Town' next year."
cabler -- cable network or cable system operator; "Cablers were up in arms
over Rupert Murdoch's plans to launch a satellite channel."
certs -- recorded music album and single sales certifications issued by the
Recording Industry Assn. of America; gold albums signify sales upwards of 500,000 copies,
platinum is at least 1,000,000 copies. "In the latest round of certs, LeAnn Rimes'
'Blue' went platinum."
chantoosie -- female singer (chanteuse); "Chantoosie Barbra Streisand has a
warm and sharp set of pipes." (See also, thrush)
Chi (also Chitown) -- Chicago; "The Goodman Theatre in Chi has spawned a
number of today's more accomplished actors."
chirp -- to sing; "Cybill Shepherd chirped a few showtunes during her new
chopsocky -- a martial arts film; "Chopsocky star Chuck Norris will make a
guest appearance on 'Seinfeld' this season."
Cincy -- Cincinnati; "The touring 'Phantom of the Opera' company did strong
biz in Cincy before moving to Chi."
cleffer -- a songwriter; "Jay Livingston was the cleffer on many Bob Hope
films." (See also, tunesmith)
click -- a hit; " Disney click 'The Lion King' is slated to air on ABC this
cliffhanger -- a melodramatic adventure or suspense film or TV show; usually a
serial with a to-be-continued ending; "The 'Who Shot J.R.?' episode of 'Dallas' is
one of the most famous cliffhangers of all time."
(the) Coast -- Hollywood, Los Angeles; "NBC's New York-based Robert Wright
will fly to the Coast for meetings next week."
coin -- money, financing; "Coin for the production was raised through
pre-sales to foreign territories."
Col (also Colpix) -- Columbia Pictures; "Alan Smithee had a three-pic deal at
Col before he inked with Paramount."
commish -- commissioner, commission; "The director lauded the local film
commish for helping find locations."
competish -- competition; " 'I Know What You Did Last Summer' outdistanced the
competish at the weekend B.O."
confab -- convention or professional gathering; "TV programming execs gather
annually at the NATPE confab."
conglom -- conglomerate; "Miramax was a privately owned company until it was
acquired by the Disney conglom."
corny -- A term in common usage originally coined by Variety meaning sentimental,
obvious or old-fashioned, out of it; "Critics dismissed Bob Hope's last special as
corny and stale."
crix -- critics; "While the director's last film was a flop with auds, the
crix were in his corner."
deejay (also d.j.) -- Commonly used term originally coined by Variety meaning disc
jockey; "The station is changing its drivetime deejay."
DGA -- Directors Guild of America, the union of film and TV directors, assistant
directors and unit production managers.
diskery -- record company; "George Michael filed suit against the diskery last
distrib -- distributor; "Paramount is the distrib on the project, which will
begin lensing in May."
distribbery -- distribution company; "Two former studio execs are forming a
new distribbery based in New York."
doc, docu -- documentary; "The new Neil Young doc has scored well with the
d.p. -- director of photography; "Alan Smithee was d.p. on the helmer's last
ducats -- tickets; "Scalpers were selling Rolling Stones ducats for as much as
emcee -- master of ceremonies; "Billy Crystal is being courted to emcee the
Oscars again." (Also: m.c.)
exec, exex -- executive, executives; "Fox execs declined to comment about the
exhib -- exhibitor (movie theater owner); "Warner Bros. execs trimmed a
half-hour from the picture after exhibs complained about the long running time."
Eye web -- the CBS television network; "The Eye web ranked third place in the
most recent Nielsen ratings."
fave -- favorite; "Johnny Carson was a longtime fave with latenight
feature -- motion picture over an hour in length; "The director helmed TV
commercials before getting into features."
feevee -- pay TV; "The film will play feevee before going to the broadcast
fest -- film or TV festival; "Alan Smithee's new film will bow at the
first-look -- a deal wherein a particular studio has the first option on a
filmmaker's projects; "Alan Smithee has a first-look deal with Par."
flop (also floppola) -- failure at the box office; " 'Heaven's Gate' and
'Ishtar' were two of the biggest flops of the 1980s."
f/x -- special visual effects; "The film with have a big budget owing mainly
to extensive f/x requirements."
Gotham -- New York City; "Film production in Gotham has been on the rise for
the past several years."
greenlight -- the go-ahead for a film to be made; "The Bruce Willis project
was given the greenlight last week."
hardtop -- indoor movie theater; "The film is playing in Tampa at seven
hardtops and two ozoners." (See also: ozoner, passion pit)
headliner -- the top act or performer on a vaudeville or revue bill; "Judy
Garland was the headliner at the Palace on three occasions."
helm -- (v.) to direct a film or TV program; helmer(n.) a director; "Alan
Smithee is the DGA-approved pseudonym for a helmer who wants to remove his or her name
from the project."
hike -- to increase, raise or promote; "CBS enjoyed a ratings hike Saturday
night" or "Alan Smithee has be hiked to marketing VP at Par."
hoofer -- dancer; "Mary Tyler Moore was a hoofer before she got into
horse opera -- Western film; "John Carradine appeared in a numerous horse
operas throughout his career."
hotsy -- strong performance at the box office; "The Devil's Advocate"
made a hotsy bow last weekend."
HQ -- headquarters; "The meeting was held at the network's HQ in New
(the) Hub -- Boston, Massachusetts; "The production tired out in the Hub
before moving to Broadway." (See also: Beantown)
huddle -- (v.) to have a meeting; (n.) a meeting; "CBS execs plan to huddle
with their affiliates in May" or "The exec was in a huddle and was not available
HUT -- Homes Using Television, a common television industry term for households
watching TV; "HUT levels are traditionally down during the summer."
hype -- manufactured promotional buzz; hyperbole; "The picture did not live up
to the hype surrounding its bow."
hypo -- to increase or boost; "Producers are offering discounted tickets to
hypo the show's word of mouth."
IATSE -- International Alliance of Theatrical Stage Employees (union) (also
referred to as just the IA); "Producers and IATSE reps are planning to meet on the
icer -- ice show; "The arena has presented a variety of icers over the
indie -- independent film, filmmaker, producer or TV station; "The new film
festival will showcase indies."
infopike -- information superhighway (Internet); "The studio has formed a new
division to develop projects for the infopike."
ink -- to sign a contract; "Alan Smithee inked a deal to produce and star in
three pics for U."
INTV -- Association of Independent Television Stations; "The INTV is watching
network ownership of syndicated programming very closely."
Italo -- Italian; " 'Fireworks' is a big click at the Italo B.O." kidvid
-- children's television; "New legislation in being considered that would increase
the number of hours broadcasters devote to kidvid."
Kiwi -- New Zealander; "Kiwi director Jane Campion is in talks to helm the
Kudocast -- Variety term for an awards show; "The Academy Awards is typically
the highest-rated kudocast of the year."
legit -- legitimate (live) theater. The term seeks to differentiate serious theater
(think Shakespeare, think O'Neill) from vaudeville or burlesque; "Choreographer
Michael Kidd distinguished himself in legit before working in pictures."
legs -- stamina at the box office; "The film opened big but rival distribs are
dubious about its legs."
lense -- to film a motion picture; "The project will lense in Rome and New
(the) Lion (also Leo) -- Variety-ese for Metro-Goldwyn Mayer (MGM) Studios, so
referred to because of the company's legendary "Leo the Lion" logo; "A
spokesman for the Lion declined to comment on the deal."
longform -- TV programming that is longer than an hour in duration; a TV movie or
miniseries; "The company specializes in longform production."
made-for -- a TV movie (made-for-television movie); "The producer has three
feature films and two made-fors on his slate." (See also, telepic)
major -- one of the seven major film studios (Disney, MGM, Paramount, Sony --
Columbia/TriStar -- 20th Century Fox, Universal and Warner Bros.). The term has become
more ambiguous, now that some mini-majors are as big as the majors; "Columbia and
20th Century Fox are the only majors taking exhibit space at the film market."
megaplex -- a movie theater with more than 16 screens; "Cineplex Odeon's
Universal City megaplex has 18 screens." (See also: multiplex)
meller -- melodrama; "The company is in pre-production on a meller about a
blind woman held hostage on a New York City subway."
mini-major -- Big film production companies that are supposedly smaller than the
majors although such companies as Miramax, Polygram and New Line compete directly with the
big studios; "The producers are in talks with several studios, including the
mini-major New Line."
mitting -- applause; "Bob Dylan's surprise appearance at the benefit provoked
heavy mitting from the crowd."
mogul -- the head of a major studio or communications company; from the title of
the all-powerful emperors of India; "Media moguls Rupert Murdoch and Ted Turner have
engaged in some heated verbal sparring of late."
moppet -- child, especially child actor; "Elizabeth Taylor is one of the few
moppets who made the transition to adult star."
Mouse (also Mouse House) -- the Walt Disney Co. or any division thereof, a
reference to the company's most famous animated character, Mickey Mouse; "The Mouse's
music division is reuniting with talent manager Alan Smithee on a joint-venture
MPA -- Motion Picture Association (international arm of Motion Picture Association
of America, MPAA, representing the interests of the Hollywood studios abroad); "The
MPA regularly conducts raids on vid pirates around the world."
MPAA -- Motion Picture Association of America (represents the interests of the
major motion picture studios); "The MPAA initiated its ratings system for motion
pictures in 1968."
MSO -- multisystem cable operator, the powerful companies that own large local
cable operations; "Tele-Communications Inc.and other large MSOs have signed on to
carry the new cable channel."
multiplex -- A movie theater comprising more than two screens but less than 16;
"AMC is planning to build four new multiplexes an eight-screener and three
12-plexes in the Dallas area next year." (See also: megaplex)
nabe -- a neighborhood theater; "The film has had a long midnight run at the
Vista, a Los Angeles nabe."
narrowcast -- network or programming aimed at a specialized audience; the opposite
of a broadcast; "Speedvision, which narrowcasts automobile programming, is carried by
most Media One systems."
NABET -- National Association of Broadcast Engineers & Technicians (union);
"The webs are due to begin new contract talks with NABET in February."
net -- network; "Many ABC stations were concerned about the viability of the
net's fall schedule." (See also: Web)
netlet -- fledgling networks UPN and the WB; any network with less than a full
weekly schedule of programming; "With the advent of cable and the netlets, the Big
Three networks have seen their audience share erode." (See also, weblet)
niche programming -- TV programming or channels targeting particular demographics
or interests; "The History Channel offers niche programming aimed at history buffs.
nitery -- a nightclub; "Burt Bacharach and Dionne Warwick recently reunited
for a nitery gig in New York."
nix -- reject, say no to; as in the famous Variety headline "Sticks Nix Hick
Pix," meaning that audiences in rural areas were not interested in attending films
about rural life.
n.s.g. -- not so good; "While the film opened well, the outlook for long-term
B.O. is n.s.g."
nut -- operating expenses to be recovered; "On Broadway, most shows need to
operate at 60% of audience capacity to cover their nuts."
O&O -- Network-owned and -operated TV stations; "KABC is the Alphabet
web's O&O in Los Angeles."
off-net -- network TV series repeats sold into syndication; " 'Seinfeld' is
currently enjoying big success in its off-net run."
oater -- Western film, referring to the preferred meal of horses; "The Golden
Boot Awards are presented annually in recognition of the work of oater stars."
(the) o.o. -- the once-over; to examine something; "Sylvester Stallone gave
the script the o.o. before passing on it."
o.t.t. -- over the top; "An o.t.t. performance by newcomer Alan Smithee marred
the otherwise riveting film."
Oz -- Australia; "The film has performed well in Oz and New Zealand."
(See also: Aussie)
ozoner -- drive-in movie theater; "The few ozoners that remain operational in
the U.S. are in most cases doing double-duty as flea markets." (See also: hardtop,
P&A -- prints and advertising, the often-sizable expense that goes on a film's
financial ledger after production is complete; "The film's budget has soared past $65
million, and P&A costs may add another $30 million."
p.a. -- personal appearance; "Harrison Ford will make a p.a. at the premiere
to promote the pic."
Palme D'Or -- top prize at the Cannes Film Festival; "Capturing a Palme D'Or
no doubt enhances a pic's performance on the arthouse circuit."
pact -- (n.) a contract; (v.) to sign a contract; "The new pact calls for 6%
pay raises across the board" or "The actress is expected to pact with the studio
by the end of the week."
Par -- Paramount; "The director maintains offices on the Par lot."
passion pit -- drive-in theater, so called owing to their privacy factor and
romantic allure for teenagers; "The pic is playing at two passion pits in
Miami." (See also: ozoner)
payola -- bribery or under-the-table payments; "The proliferation of payola
rocked the music industry in the 1950s."
PPV -- pay-per-view; "The fight will be presented as a PPV event in the
Peacock web -- the NBC television network, named for its colorful mascot;
"Must-See TV has been a highly successful promotional campaign for the Peacock
pen -- (v.) to write; "Alan Smithee has been inked to pen the biopic about
percenter (also tenpercenter) -- agent; "Mike Ovitz was a percenter before
becoming a studio exec."
percentery (also tenpercentery) -- talent agency; "The director's previous
percentery was the William Morris Agency."
perf -- performance; "Martin Landau was much lauded for his perf in 'Ed
pic(s) (also pix) -- motion picture(s); "The studio plans to release four pics
pinkslip -- to lay off or fire from a job; "The company pinkslipped 60
staffers in its New York office Monday."
plex -- multiplex theater or cable channel; "The company plans to build three
plexes comprising 30 screens in the Dallas area" or "HBO has plexed its
programming for the convenience of subscribers."
pour -- cocktail party; "Universal held a pour for the press in New York to
promote its upcoming release."
post-production -- stage at which editing, scoring and effects are executed on a
motion picture or TV production; "Post-production on 'Titanic' was escalated to meet
the release date."
powwow -- a meeting or gathering; "NBC held a powwow with its affiliates last
p.r. -- Public Relations
praiser -- publicist; "A praiser for the star had no comment on the
praisery -- public relations firm; "The studio is retaining an outside
praisery to augment its p.r. chores on the film."
preem -- (n.) an opening-night or premiere performance; (v.) to show a completed
film for the first time; "Several of the pic's stars were on hand for the preem"
or "The pic will preem Dec. 18."
prep -- to prepare; "The studio is prepping for the premiere of its new
pre-production -- stage at which a motion picture or TV project is prepared to go
into production; "The pic has been greenlighted and goes into pre-production
pre-sales -- Territorial sales of planned motion pictures to distributors
worldwide; usually conducted to raise funding for lower budget, independent pictures;
"The producers conducted pre-sales to Australia, the U.K. and the Far East at the
recent film market."
prexy (also prez) -- president; "The studio has no plans to fill the prexy
post in the wake of the exec's resignation."
product -- completed film or TV productions; "TV series usually are not sold
into syndication until the producers have at least three years' worth of product."
promo -- sales promotion; "The pic has promo tie-ins with Burger King and
pubcaster -- government-owned broadcaster; "The PBS exec declined to comment
on the pubcaster's plans for fall."
Q rating -- ad research rating that gauges how easily a celebrity is recognized --
and how well the celebrity is liked -- by the public; "Lucille Ball had one of the
highest Q ratings of all time."
R&B -- rhythm and blues; "R&B influences are clearly evident in the
reissue (also re-release) -- a film released again by a studio after its initial
release; "The reissue of 'Star Wars' catapulted the pic back to the top of Variety's
All-Time Rental Champs chart."
rentals -- portion of film grosses that goes to film distributors; also refers to
videocassette rentals; "The film has returned over $60 million in rentals to the
studio" or "Video retailers report rentals on the title have been strong."
rep -- (n.) a representative; (v.) to represent; "A rep for the actress had no
comment on the deal" or "The actress is repped by the William Morris
retro -- retrospective; "The film festival is unspooling a retro of Julie
reup -- to renew an employment contract; "The exec is not expected to reup
when his contract expires in June."
RIAA -- Recording Industry Association of America; "The RIAA certifies the
sales of compact disks and cassettes."
SAG -- the Screen Actors Guild, the union for film and TV actors.
scatter -- the TV network commercial time left over after upfront (before season)
sales are made; "The network source said scatter sales have been so-so to this
scribbler -- writer; "Neil Simon was a TV scribbler before becoming a
playwright." Also "scribe."
scripter -- screenwriter; "Joe Eszterhaus was the scripter on the
project." Also "scribe."
seg -- segment or episode of a TV series; " 'ER' made its season debut with a
sellout -- sold-out performance; "The U2 tour was a sellout the day tickets
went on sale."
sell-through -- prerecorded videocassettes priced lower to be sold rather than
rented; "The next batch of Disney releases will be priced for sell-through."
sesh -- session or meeting; also a time frame, such as a weekend; "The
convention will hold a sesh on film financing Tuesday afternoon" or "The film
was down 36% at the B.O. this sesh."
sex appeal -- a term coined by Variety now in common usage meaning to be attractive
to audiences owing to sexual aura; "Jean Harlow's sex appeal put the picture
showbiz -- show business; "The annual Oscar ceremony is one of the biggest
events on the showbiz calendar."
shutter -- to close a legitimate play or musical; "Moose Murders"
shuttered on Broadway the night it opened."
sitcom -- A term now in common usage originally coined by Variety, shorthand for
situation comedy TV series; "A new Tom Selleck sitcom is in the works."
sked -- schedule; "Alan Smithee's new sitcom is expected to be added to NBC's
skein -- a TV series; "It is not known whether ABC will renew the skein for
soap opera -- radio (now TV) serial originally sponsored by soap companies;
"The networks still rely heavily on soap operas to anchor their daytime
schedules." (See also sudser)
sock (also socko) -- very good (usually refers to box office performance); "
'My Best Friend's Wedding' has done socko B.O." (See also, boff, whammo)
solon -- an authority; someone in the know; from the ancient Greek wise man, Solon;
"Solons say the deal is likely to go down by the end of the week." spec(s) (also
spex) -- TV special(s); "The company specializes in awards shows and other
spec script -- a script shopped or sold on the open market, as opposed to one
commissioned by a studio or production company; "Alan Smithee sold a spec script to
Fox for a mid-six against high-six-figure sum."
sprocket opera -- film festival; "The actor plans to attend the annual
Sundance sprocket opera next year.
SRO -- standing room only; a sold out show; " 'Rent' has been SRO since it
opened on Broadway."
strip -- a five- or six-day-per-week TV series, usually in syndication;
"Roseanne will return to TV in a talkshow strip next fall."
sudser -- soap opera; "Sudser star Susan Lucci was nominated for an Emmy again
suspenser -- suspense film; "The studio is planning a remake of the Audrey
Hepburn suspenser 'Wait Until Dark.' "
syndie -- syndicated television programming, those sold to stations, rather than
provided by one of the networks or netlets; "Xena: Warrior Princess" was at the
top of the syndie ratings last week."
tabmag -- tabloid-style TV magazine show, e.g., "Hard Copy"; "George
Clooney has come down hard on the tabmags over the past year."
tap -- to select or name; "Alan Smithee has been tapped senior VP of
production for Warner Bros."
telefilm (also telepic, telepix) -- feature-length motion picture made for TV;
"CBS' Cicely Tyson telefilm did well in the overnight ratings." (See also,
terp -- to dance (as in Terpsichore); "Suzanne Sommers' nitery act consists of
some singing and a little terping."
terper -- dancer; "John Travolta was a terper on Broadway early in his
theatrical -- feature-length motion picture; "The actress has plans to make a
theatrical while her TV series is on hiatus."
thrush -- female singer; "The cabaret scene in New York is dominated by
thrushes Barbara Cook and Julie Wilson." (See also, chantoosie)
tix -- tickets; "Tix for the new musical are priced at a $75 top."
topline -- to star; to be billed above the title of a show or film; "Julia
Roberts will topline the director's next pic."
topliner -- a star of a particular show or film; "Harrison Ford is the
topliner of 'Air Force One.'"
topper -- the head of a company or organization; "The company topper was
unavailable for comment."
tubthump -- to promote or draw attention to; from the ancient show business custom
of actors wandering the streets banging on tubs to drum up business; "Disney is
planning a big parade to tubthump the opening of its new release."
tuner -- a legitimate musical; "David Merrick has produced numerous Broadway
tunesmith -- songwriter; "Tunesmith Burt Bacharach will be given a special
award at the ceremony." (See also, cleffer)
turnaround -- no longer active; a project put into "turnaround" has been
abandoned by one studio and may be shopped to another.
twofers -- coupons that discount admission price to "two for" the price
of one; "The play has been on twofers for the past three months."
two-hander -- a play or movie with two characters; " 'Love Letters' has been
one of the most popular two-handers of the '90s."
U -- Universal Pictures; "Barry Diller has just finalized a deal to acquire
U's TV operations."
U. -- university; "The director made his first short film while still a
student at New York U."
unspool -- to screen a film; "More than 30 films are set to unspool at the
upfront -- commercial time sold in advance of the TV season; "A CBS source
said the upfront market has been unusually strong this year." (See also, scatter)
veep (also veepee, VP) -- vice president; "Alan Smithee has been named
marketing veep at TriStar."
vid -- video; "The film will not go to vid until it completes its overseas
VOD -- video on demand; "Home Shopping Network has been developing a VOD
division that will allow customers to order specific programming."
voiceover -- offscreen narration; "Tom Bosley provided voiceover for the
warble -- to sing; "Margaret Whiting warbled a pair of tunes at Tuesday
warbler -- singer; "Under its new policy, the nitery has booked a string of
web -- network; "The webs have instituted a policy of rating their own
programming." (See also, net)
weblet -- fledgling networks UPN and the WB; any network with less than a full
weekly schedule of programming; "The weblets are making inroads in the weekly ratings
race." (See also, netlet)
wicket -- box office (usually foreign); "Queues are forming at the wickets for
the new Andrew Lloyd Webber musical."
whammo -- a sensation (bigger than boffo); " 'Men in Black' has done whammo
biz internationally." (See also, boffo, socko)
whodunit -- a mystery film (or show); "The director's next project will be a
whodunit for Warner Bros."
wrap -- to finish production; "The picture will wrap in the next two
yawner -- a boring show; "Despite a stellar cast, the play is a yawner and
doesn't look to have a long run."